Hero MotoCorp debuts in Italy in partnership with Pelpi International

Hero MotoCorp has announced its official entry into the Republic of Italy. This expansion marks Hero MotoCorp’s entry into its 49^th international market.

With two state-of-the-art R&D facilities in Germany and India, the company is committed to delivering future-ready, sustainable and smart mobility solutions that empower diverse rider preferences globally. The distribution of products from Hero MotoCorp Ltd will be managed by Pelpi International, one of Italy’s largest distributors offering two-wheeler sales, service and parts across Italy through a network of 160+ dealers and a strong team of passionate riders led by Mr. Cesare Galli. Initial distribution of products from Hero MotoCorp will focus on key cities with 36+ dealers, gradually expanding to 54.

The Brand Philosophy: You Are Limitless

As Hero MotoCorp debuts in Italy, it brings with it a powerful philosophy: “You Are Limitless.” This belief celebrates the spirit of today’s riders - individuals that are not defined by a single path, but by the unique experiences in life they choose to undertake. The company embodies this spirit of freedom and determination, having become the youngest team to claim a Dakar podium finish in just seven years - a testament to conquering diverse challenges both on and off the track.

The three flagship models - Xpulse 200 4V, Xpulse 200 4V Pro and Hunk 440 - represent this philosophy in motion. The adventurous and curious Xpulse inspires riders to turn every journey into a discovery, while the bold and confident Hunk 440 empowers them to live life on their own terms. Both models are E5+ and EU-compliant, built for a new generation of riders who are always on the move - embracing every role they play, every road they take in life.

Sanjay Bhan, Executive Vice President, Hero MotoCorp, stated: "Entering Italy, the very heartland of two-wheeler culture, marks a defining milestone in Hero MotoCorp’s global expansion journey. We aim to redefine ‘The Future of Mobility’ at a global scale with next-gen smart mobility solutions that cater to diverse riding preferences. With products that reflect both the Explorer and Liberator spirit, we are inviting Italian riders to experience Limitless Freedom and Limitless Adventure every day. Our success in the Dakar Rally with Hero MotoSports is a testimony of our global engineering excellence and the innovationin products that we are bringing for Italy market."

Cesare Gali, Managing Director, Pelpi International, added: “We are proud to champion Hero MotoCorp’s entry into Italy. Their global scale, product quality, and the unparalleled commitment of a 5-year warranty give us immense confidence. The Hunk 440 and Xpulse 200 fill crucial, highly competitive segments in Italy, offering a unique blend of technology and value that will resonate deeply with Italian consumers.”

Pelpi International will make the brand available for Italian customers with 36 dealerships for sales and service across key cities in Italy. Both Hero MotoCorp and Pelpi International share a deep commitment to prioritizing Italian customers and delivering a seamless ownership experience, backed by a strong sales and service network across the region.